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A View from Asia

Samir details how portfolio holding LG Household and Healthcare’s positioning has enabled it to avoid the disruption taking place in the cosmetics industry. 

  • Samir Mehta
08 May 2019
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View PDF   Download PDF  
  • China is now the epicentre of and global leader in social commerce, enabled by the large online platforms, online payment mechanisms and super-fast delivery infrastructure.
  • These online platforms have enabled a huge shift in the cosmetics industry, particularly at the mid-to-low end of the market, where customers are willing to accept new products on the recommendation of Key Opinion Leaders (influencers).
     

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